Partnership Announcement to expand Growberries customer and talent pools

Helsinki, Finland – 3.7.2025 – Growberries announces a strategic partnership with Breakaway CC & Nordic Gravel Series to enhance visibility, engagement and growth within the Nordic gravel cycling community. This collaboration targets both passionate cyclists and business professionals, recognizing a strong connection to Central Europe, especially Belgium and the Netherlands, which are key markets for Nordic Gravel Series participants. Growberries sees significant untapped potential in this segment, anticipating increased visibility and business opportunities for individuals combining cycling with business networking in these economic hubs.

This partnership aims to:

• Expand Community Reach: Broaden gravel cycling's appeal and attract new participants, fostering an inclusive community.
• Enhance Participant Experience: Innovate event design and digital engagement through shared resources.
• Unlock Commercial Potential: Create platforms for businesses to connect with an engaged audience, fostering new partnerships and revenue.
• Strengthen Nordic-Central European Ties: Position the Nordics as a premier international gravel cycling destination, appealing to those seeking leisure and business development.
• Drive Innovation & Sustainability: Explore new technologies and sustainable practices to ensure ecosystem growth and viability.

This ambitious partnership is set to create sustained engagement, foster growth, and contribute to a more vibrant, interconnected, and economically robust gravel cycling landscape. Both organizations are excited to combine their strengths and expertise for a future where cycling passion and commercial prosperity flourish.

More information from:

Breakaway CC / Maarten Patteeuw maarten@breakaway.cc

Growberries / Sami Lampinen sami.lampinen@growberries.com