Why Companies Choose Freelance Experts for Business Transformation

When I first started my consulting journey, after nearly two decades in various roles within Finnish-headquartered companies, I realized how much value senior freelancers could bring to businesses undergoing complex transformation projects.

I’ve spent much of my career leading large-scale technology and business transformation initiatives. This has ranged from managing one of the biggest CRM platforms in the Nordics to more recently guiding a major international brand through a Salesforce-driven transformation. Along the way, I’ve learned one truth that keeps repeating itself: companies rarely have the in-house experience needed for complex transformation, yet hiring that expertise permanently often makes little sense.

That’s where independent consultants step in, offering companies direct access to proven experience exactly when and where it’s needed.

Why freelancers, and why now?

Companies today are under increasing pressure to deliver results with both agility and efficiency. Many turn to freelancers because we can adapt quickly, step into critical roles as needed, and focus on outcomes.

My own background spans multiple industries and transformation roles, which allows me to bridge gaps across business, operations, and IT. In practice, that means I can walk into a project, understand both the business context and the technical details, and help keep everything moving forward.

The power of networks like Xberries

Of course, no single expert can know everything, and that’s why I’m proud to be part of Xberries, a network created by Growberries that connects senior consultants specialized in Salesforce implementation and optimization.

For clients, this network means more than just hiring one consultant. It opens the door to a trusted ecosystem where niche expertise is available on demand. Instead of pretending to have all the answers, I can say: “I know who does, and I’ll connect you.” That flexibility is one of the biggest advantages Xberries brings to the table.

What every company should know before starting a transformation

If I had to give one piece of advice to companies considering large transformation projects, it would be this: bring senior freelance experts into the process early.

Too often, independent consultants are asked to step in once execution is underway and problems are already showing. By then, contracts are signed and mistakes are harder (and more expensive) to fix. Involving experienced freelancers in the discovery phase, when scoping, planning, and partner selection happen, can save enormous costs and prevent a lot of pain down the road.

This also challenges a common misconception: that freelancers are only useful in IT heavy roles. In reality, our strength lies in project based missions that cut across both business and technology. Because we bring an objective, external perspective, our role is to steer the project in the right direction from the start.

Rethinking the future of transformation projects

The consulting market isn’t being replaced, but it is evolving. Networks like Xberries are carving out a new space: highly experienced, flexible experts who complement big consulting firms and implementation partners. For companies, this means smoother projects, reduced risk, and better use of budgets.

If your business is planning a CRM migration, Salesforce implementation, or revenue operations initiative, and you want to minimize risks in the process while ensuring quality delivery, I encourage you to get in touch with Xberries to explore how our network of senior experts can support your success.