Bridging the gap between technology and impact

I’m a builder. Simple as that. I’ve always been more about getting my hands dirty than getting lost in theory or over-analyzing things until they stall. While I’ve got a ton of respect for the deep thinkers, my DNA is wired for action. My motto? One life. Build it.

Whether it’s restoring cars, building cabins, or tuning bikes, I love the process of creating something from the scratch - ex nihilo. But professionally, my real obsession is building businesses - specifically, Growberries.

I started out as an electrical engineer, but when the IT boom hit, I saw a way more exciting path. I landed at Andersen Consulting (now Accenture) and, instead of the usual ERP grind, I stumbled into something brand new at the time: CRM. I’ve been living and breathing this space since 1999, so yeah, I’m a bit of a veteran.

In 2007, I teamed up with a partner to launch Salesforce in Finland. We spent the next 14 years scaling that business 100x. It was an incredible ride, but by 2021, I felt the itch to figure out what I really wanted to do for the rest of my career.

After some time angel investing and exploring the Google ecosystem, I realized I missed the front lines - helping customers actually turn tech into growth. In 2022, when Reaktor reached out about building a CRM consultancy within their ecosystem, the timing was perfect.

We launched Growberries right into a wild market shift (post-COVID, pre-AI). It took a few iterations to find our groove, but we nailed it. Today, I’m a happy entrepreneur building the CRM agency of the future - one that’s engineered for 2030 and beyond.

I’m always up for a conversation about where tech and commercial excellence are heading. If you want to talk shop, brainstorm "what's next," or just see how we can build something great together, give me a shout!

A technologist at heart, Patrik has always sought to understand how things work. At age 10, he taught himself English to read coding books after receiving his first computer. By 13, he developed and sold his first paid application—a quoting tool for a sales team in a Finnish company.
He studied at Helsinki University of Technology and began his career as a software engineer developing embedded software for remote terminal units in power network control. He then joined Accenture in Frankfurt, spending a decade in telecommunications across Europe—progressing from software development to leading teams, managing projects, and driving sales.
In 2009, Patrik discovered Salesforce CRM and recognized the transformative power of cloud computing. He joined Salesforce as the fourth employee and first consultant in the Finnish office, later delivering CRM implementations to major Finnish companies as a consultant and project manager. In 2013, he transitioned to Platform Sales as an Account Executive for the Nordics. After 7 years as an Account Executive he was promoted to Regional Sales Director and later to Regional Vice President leading the Platform and Revenue Cloud business sale in the Nordic countries.
Observing that many customers underutilized their Salesforce investments—and drawing on his insider perspective of world-class B2B sales organizations—Patrik became an independent consultant in 2023 to help companies maximize their CRM capabilities and solving their “CRM Problems”. One early engagement came via Growberry's XBerry network. After having discussions with Rakesh and Sami he realized that his own views aligned closely with Growberry's vision, and he joined Growberry as COO and partner in January 2025.

Motto? Just do it!